Mystery Shopping

Mystery Research

Getting maximum feasibility for your project at a competitive price can be difficult. Our panel aggregation services ensure you have the most sample possible to complete your project.

Cido has preferred pricing with a number of leading panel providers. We pass along our savings to you, ensuring your projects success.

Every customer has an opinion. We’ll uncover it.

Mystery Research is our multi-layered, objective control instrument to measure the performance quality at the Point Of Sale from the customer’s perspective. We assess whether service and promotion standards are adhered to on-site based on realistic test scenarios. The results of this continuous evaluation reflect the internal services as well as the competition and are very valuable. You can develop measures from these to improve your service quality as well as product placement and the positioning of advertising material.

Our Mystery Research services include:

Mystery Pricing

Inquiry of retail prices and rebates of your own products and those of your competitors

Social Media Checks

Evaluation of speed, availability and service quality of the responses

Promotion Checks

Assessment and improvement of temporary promotion activities and events

Online- / Platform Tests

Tests of the functionality and user friendliness of your website and / or your online shops

Direct Response Checks

Immediate feedback sessions with qualified coaches and your tested staff

Mystery Shopping

Test purchases and sales talk at the PoS for an objective evaluation of the purchase processes Mystery Callings / Mailings / Chats – Assessment of the service quality of the customer contact by phone or per email or online Store Checks / Audits – Control of product Presentation and product placement